let us look at some tools to help us with this.
I am going to list the tools and leave it as an exercise for you to go and explore these tools.
I pick only the ones that are popular and you have to understand that the data is not entirely reliable but may lead to some useful directions
Google Trends, Google Analytics, Alexa, Similarweb, and followerwonk.
Go ahead and look at these tools as they may provide you with some ideas for content that your users are likely to share among their followers.
Now that you have some information about your users , you have to use it to direct your keyword selection.
A great way to do this is to use the information to create your ideal buyer persona.
It is good to ask yourself a few questions about your ideal buyer and build a persona around that, so you can better understand who you want to attract to your website.
our goal should be to create a website that speaks to the persona you’ve built. This will create a more user friendly website and naturally incorporate the right key words into your copy
You can create multiple persona’s to attract different users but in the beginning I would suggest to start with one and expand once you understand the process.
To get a better idea ask yourself a few questions about your user
– what is their age
you can use memes/slangs for younger people but older users may not understand these words
There will also be a large difference in British vocabulary versus American, for example Cookies vs Biscuit.
What gender are the users
The vocabulary may play a role in the keyword selection
To begin with creating a persona start out with an image of a person around the same age or group as your buyer.
You can download a sample User persona template here.